Using the many tools in my writer’s toolbox and the kind of communications discernment which comes from 30 years in the field, my job is to make your message just as clear....and just as compelling…as it can be.
Ford Transmission Anniversary History
A look at Ford's first fifty years in the business of designing and making automatic transmissions.
Ford Transmission Newsletter
An example of a targeted, customized newsletter representing an employee community.
A celebration of an old industrial building in Detroit enjoying new life.
Campus Late Nite
A simple return to Ann Arbor cut through the passage of time.
Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company softball game – or the industry you’re in. General business trends (think national and even international) are great article fodder, too.
Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.
Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.
Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are.